Joyn @ Game City Vienna: The AI Magic Mirror Retro Turns Guests Into Their Favourite TV Characters
When the mirror turns you into a TV star
Three days, Vienna's entire City Hall packed with gaming fans – and right in the middle, a bus from which whole series worlds came within reach: at Game City, FiestaPics created an activation for Joyn – the Superstreamer by ProSieben that delivers exactly what great event marketing is about. For a moment, visitors became the stars of their favourite shows. Made possible by our AI Magic Mirror Retro.
Game City: Austria's biggest gaming event
Game City is the City of Vienna's annual gaming fair, turning the City Hall into a giant playground for all generations – with free admission. In 2024, more than 85,000 visitors came to the 15th edition, a new record. Between stage shows, retro consoles, e-sport and the latest titles, gaming is celebrated here as youth and city culture – the perfect stage for a brand like Joyn.
The Joyn activation: the Superstreamer up close
Joyn, the streaming service by ProSieben, was on site with its own bus – the home of the Superstreamer. Our photo mirror stood right inside it. Whoever stepped in wasn't simply photographed but instantly became part of the series world: a glance in the mirror, a press of a button – and you were the well-known TV character you usually only see on screen.
AI Magic Mirror Retro: interaction that delights
The AI Magic Mirror Retro is far more than a photo mirror. With its charming retro look, animations, voice prompts and playful cues, it guides guests through their shoot and turns every appearance into a little experience. It was exactly this interactivity that created long queues and great vibes at the Joyn bus – and plenty of shots that instantly made their way onto social media. If you are looking for the same mirror without the AI effects, it is available as the Magic Mirror Retro.
Why this works for brands
Activations like this combine entertainment with brand communication. Guests don't experience the brand passively – they become part of the story themselves, here as a TV star in the Joyn universe. That drives attention at the stand, long dwell times and organic reach on social media, because every picture wants to be shared. A strong appearance for Joyn, and an unforgettable moment for the guests.
Book FiestaPics for your brand activation
Planning a trade-fair appearance, a corporate event or a promotion in Vienna and beyond, and want to truly involve your guests? With the AI Magic Mirror Retro and our other photo and video highlights, we create experiences people talk about long after. Get in touch – we'll bring the good vibes (and the tech).
