Magic Moments With the Magic iMirror at the SCS – A Christmas Activation in a Class of Its Own

All through December, visitors to Westfield Shopping City Süd (SCS) experienced a very special attraction: our innovative Magic iMirror photo mirror stood inside an oversized snow globe on the Paradeplatz, creating Christmas spirit and unforgettable memories.
This enchanting project was organized by our valued partner, Die Werbehelden, on behalf of Magenta – a big thank-you for this successful collaboration!
The Magic iMirror – high tech meets Christmas magic
The Magic iMirror – also known as the interactive photo mirror – captivated visitors with its innovative features. Alongside the Magic Greenscreen, which allows the background to be customized, it was above all the instant printing that impressed, delivering the pictures within seconds. Whether alone, with family or with friends – the photos brought out beaming faces and a lasting memory of the holiday season.
A special highlight was our AI Background Removal feature. This feature replaces the photo's background with a Christmas graphic in real time, creating an absolute wow effect. Thanks to the fully integrated AI technology in our devices, users experience a modern, innovative photo shoot in a class of its own.
An oversized snow globe as the centerpiece
Placing the Magic iMirror photo mirror inside a giant snow globe was the ultimate eye-catcher. The combination of Christmas decorations, glittering artificial snow and interactive photo technology created a magical atmosphere that delighted visitors of all ages. It was the perfect union of innovation and traditional Christmas romance.
Custom on-screen game
For this special project, we developed a custom on-screen game. Before the photo session began, guests had to solve a small challenge on the Magic iMirror. This interactive element not only added extra fun but also made the whole experience even more unique and memorable.
A heartfelt thank-you to Magenta and Die Werbehelden
This great project would not have been possible without our partner, Die Werbehelden (https://www.werbehelden.com/), and their client Magenta. The professional planning and organization as well as the creative execution made this activation a complete success. Together, we managed to give SCS visitors an unforgettable holiday season.
Make your next event unforgettable
Looking for a highlight for your next event? The Magic iMirror is the perfect solution to wow your guests! Whether it's a wedding, corporate event, Christmas party or marketing event – the interactive photo mirror delivers fun, unique memories and lasting impressions.
Visit us at www.fiestapics.at and discover the many possibilities of our Magic iMirror photo mirror. We look forward to making your event something truly special!


















