Erste Conference Salzburg: AI Player Cards with the AI Magic Tower

What would it feel like to see yourself on a player card in the national team jersey – with your own name and your favourite number? That is exactly the experience we built for the Erste Bank and Sparkassen professional conference in Salzburg on 9 June 2026. Under the theme “Your World Cup Moment”, our AI Magic Tower turned attendees into AI football stars, printed their personal player card on site – and in the evening, every card appeared together on the big screen in the stadium.

The occasion: a conference in World Cup mood

The conference took place at Salzburg Congress, with doors opening at 9 am and the programme starting at 10. In keeping with the football summer, the whole day was about team spirit: beach flags reading “Take a picture” with the hashtag #glaubandich, footballs in Austrian colours as decoration, and one clear goal – everyone should go home with their own keepsake.

So that the first guests could start right away, the tower was set up and ready in the foyer before doors opened. From the first coffee onwards, the station became a meeting point.

The device: AI Magic Tower in front of a Salzburg panorama

At 220 centimetres, the AI Magic Tower is our largest mirror photo booth. Its turquoise and violet LED frame catches the eye from across the foyer, and the portrait display shows guests at full size. Behind the photo area stood a large backdrop with the panorama of Mirabell Palace and Salzburg’s old town – a local touch that is instantly recognisable in the pictures.

The start screen ran a custom animation: a glowing football player with the words “Your World Cup Moment” and “Prepare for Kick-off”. The station was branded with Erste Bank and Sparkasse beach flags placed right next to the tower.

How the AI player card was created

We deliberately kept the flow simple so that many guests could take part during the short breaks between sessions:

• Touch to start: guests tap the screen and enter their first and last name.
• Pick a number: “Which jersey number would you like?” – any number from 1 to 99.
• Take the photo: a quick pose in front of the mirror, the camera triggers automatically.
• AI transformation: the AI puts the person into the red-and-white national team jersey in front of a packed stadium – with name and number in the card layout.
• Instant print: moments later, the finished player card comes out of the printer in the tower’s base.

The card layout followed the Erste Sparkasse look: logo at the top, a glowing green frame, the name field at the bottom and the hashtag #glaubandich to finish. Technically, it uses the same AI features as our AI Magic Mirror – and we tailor the templates to every event.

A printed keepsake, not just a photo on a phone

The moment their own player card came out of the printer was the highlight for many guests. Cards were compared, swapped and passed around – exactly the kind of conversation starter that loosens up a professional conference. During the breaks, groups of colleagues gathered around the tower, waiting for their card.

Our on-site team guided guests through the process, handed out the cards and made sure the station kept moving even when it got busy.

The finale: every player card on the stadium screen

The real highlight came in the evening. The social programme took attendees to the Red Bull Arena Salzburg. The morning’s player cards were turned into a video that ran on the stadium’s big screens: the guests as a complete team in formation, card next to card on the green pitch.

That turned a fun photo moment in the morning into a thread running through the whole day – from the foyer at Salzburg Congress to the big screen in the stadium. Erste Sparkasse itself also featured on the screens, and a mascot in the team jersey added even more photo opportunities.

What this event shows

The Erste conference is a good example of how we think about events: not as a device standing in a corner, but as an experience that fits the theme of the day. An AI motif made for the occasion, a card layout in the corporate design, instant printing on site and reusing the results in the evening programme – together, that creates a common thread guests remember long after the event.

Whether it is a conference, a kick-off or a staff party: we develop concepts like this together with you for corporate events. Got an idea for your own “World Cup Moment”? Tell us about it – we will find the right solution for your event.